# identity.md

## Organization Overview
- **Company Name:** Phi Naturals
- **Mission:** To help individuals improve their health through high-quality natural health products, supported by an excellent customer experience.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2012. Location details forthcoming.
- **Size and Scale:** Details forthcoming.
(Learn more: [https://phinaturals.com/pages/about-us](https://phinaturals.com/pages/about-us))

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Dr. Rick Argall (Co-Founder, Chiropractor)
    - Dr. France Carpentier (Co-Founder, Chiropractor)
    (The founders bring a combined experience of over 70 years in healthcare.)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to product quality, ensuring an excellent customer experience, and dedicated to improving the health and well-being of its customers.
(Learn more: [https://phinaturals.com/pages/about-us](https://phinaturals.com/pages/about-us))

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a health products company, focused on developing and providing natural health supplements to support overall well-being.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.